A Little Pot of Happiness: Your Glorious Reviews of Our Preserves
There are few things more rewarding than hearing directly from our customers. Over the years, we’ve been lucky enough to receive some truly lovely (and often very funny) feedback. From quick messages to handwritten letters, your words remind us why we do what we do: to make something traditional, simple, and joyfully flavourful. As a family business, we don’t take any of this for granted. Every kind word, email, and note is shared around.
Recently, one message about our Cherry Conserve stood out so much that we had to share it in full (with permission, of course).
Here’s what one cherry-loving customer had to say, and it brought more than a few laughs from our team:
“I certainly never leave reviews, TripAdvisor or surveys nor contact companies who might often restock a favourite thing from. However, After my partner brought home a pot of your cherry conserve whilst dilly dallying at some shop, I thought, what nonsense is this she’s stowed away in the fridge — this alien jam pot — cherry? Cherry? Who uses cherry???
Well I opened the lid and the smell instantly reminded me of a cherry p
ie I used to buy as a kid after being at the beach long ago. It seemed like it might be ok.And let me tell you, after spreading it on a thin slice of toast and trying it — well, goodness me, I mean, really… who could make a jam taste like the nectar of the gods? I mean, why isn’t this in every household on Earth??? It’s probably the best tasting thing I’ve ever had.
Well, it’s certainly up there for my imaginary ‘what I would pack in my limited luggage for a mission to Mars’ sort of scenario. Marmite, great, stays at home.
That strawberry jam with the red and white lid — fancy — stays at home.
Nutella? Didn’t have a chance anyway.
Honey? Well, it just lost its place (and it was natural honeycomb). Any others? Peanut butter is great but it was never going to make the cut. Marmalade was close, but without a good cooked breakfast as a sidekick, it’s not really up to the challenge. But this new cherry conserve? It’s worth travelling to the moon for (I mean not really! But you know what I mean… you wouldn’t be disappointed if you found it there).
But enough waffle. Just seriously, well done. I mean, it’s absolutely delicious. And I’m not a foodie, Instagram wannabe, chef or anything like that. Just a middle-aged dad with two kids who still strives to enjoy the simple things… How many dads email jam people? None! But here I am, doing it. It’s a mad world we live in. Not that my opinion matters at all, but sincerely, well done.
That’s really all I meant to say. Just bloody well done with that jam. A little pot of absolute happiness.I look forward to when she goes back to wherever it was and gets another jar (it’s obviously gone…). I do actually do lots around the house and go shopping etc., just the places I go haven’t yet stocked this. And to be honest, I don’t think I can bring myself to go back until they do now.
Anyway, thanks again, and congratulations on being the best jam persons in the universe as we know it. Just wanted to say.”
Yes, we grinned from ear to ear, too and then we grinned some more when we heard back from him again:
“The cravings are real. She used the whole pot making a darn cake.I was like, okay, well she does make a good cake — better than me — but that’s no serious bar to match, seeing the last cake I made in ’96 was referred to as a biscuit…Sad thing though, the cake she m
ade tasted fine but the ratios just didn’t work.
I just couldn’t taste the cherry as much as it should have been, and although I wouldn't specifically express my disdain at what she did, I am in fact a little disgruntled and now jamless for the time being. There are bigger problems in the world, I know.
But still — it’s certainly a small grey cloud lingering until she goes to wherever it was to bring home another. I’ve made a large note on the fridge and put sad faces on all remaining toast-based condiments.”
You lot never fail to make our day.
And it’s not just cherry getting the love, here are a few more gems from recent messages and reviews:
“Piece of sourdough bread, lashings of butter and a generous amount of Boddington’s Blackcurrant Preserve — delicious.”
“It’s like a Jaffa Cake in a jar.”
“Boddington’s Strawberry Preserve is the tops.”
We’ve even had beautiful handwritten letters arrive over the years, which we treasure and Chef Jeff keeps proudly on his mantelpiece.
So, from all of us here at Boddington’s, thank you.
Your kind words do mean the world. Whether you’re a long-time customer or a first-time toast-topper, your support is deeply appreciated by the whole Boddington’s family and team.
If you’ve got a story to share or a favourite flavour to rave about, we’d love to hear it. Just drop us a message, tag us on Instagram, or even send a letter and know that we truly do read and enjoy every one.
And if you’re currently jamless… we’re terribly sorry. We suggest you restock... before someone else bakes a cake.
