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What is the Difference Between Jam, Conserve, and Jelly? Let’s Clear Up the Sweet Confusion!

Award-winning Conserves, Chutneys and Relishes

Have you ever wondered what sets jams, conserves, and jellies apart? We’re here to spill the fruity beans (or should we say, berries!) and help you navigate the delicious world of fruit spreads! 🌟

Historical Origins

Preserves came about as a solution for preserving soft fruits and vegetables that are difficult to freeze. For example, strawberries have a high water content, and due to the breakdown of cells during freezing and thawing, they often lose flavour. To counter this, preserves were developed, allowing seasonal products to be enjoyed all year round. This practice dates back to the ancient Greeks and Romans, who used honey to preserve fruits.

At the core, these spreads originate from fruit, containing various vitamins, antioxidants, and minerals intrinsic to the respective fruits. While these benefits are appealing, it’s essential to remember that traditional preserving methods often involve high sugar content.

🥫 Jam: The Classic

Jams are made with pieces of fruit or pulp (crushed, whole fruit), sugar, and often added pectin (a gelling/thickening agent). Jams achieve a firm but spreadable consistency. Whether you’re slathering it on toast or swirling it into yoghurt, jam adds a burst of flavour to any dish.

🍯 Conserve: The Fancy Cousin

Think of conserves as the sophisticated cousin of jam. Through the process of slow cooking whole fruit with sugar, conserves retain the whole fruit in a soft set. The result is a rich, textured spread bursting with layers of fruity goodness. These tend to be the chunkiest spreads due to the high fruit content. To achieve the perfect conserve set, additional fruit pectin is often needed. Artificial pectin can add an “apple” flavour, so we prefer lemon juice as a natural alternative.

🥄 Jelly: The Smooth Operator

Jellies stand apart from jams and conserves because they are made from fruit juice rather than whole fruit. After simmering the fruit juice with sugar and pectin, the mixture is strained to remove any pulp or solids. This process results in a clear, smooth spread with a firm, jelly-like consistency. Jellies offer a refined, elegant addition to your pantry, perfect for those who prefer a smooth, glossy texture.

🍊 Marmalade: The Citrus Sensation

Often mistaken for another “jam,” marmalade’s unique citrus ingredients set it apart. While jams use fruit and pulp, marmalade incorporates the zest and rind of citrus fruits, providing a vitamin C boost for your morning toast. The tangy flavour and distinctive texture make marmalade a standout in its own category.

The Winner? Conserves!

While this isn’t a competition (and we might be a little biased), conserves, with their high fruit content and other natural ingredients, are a clear winner in our eyes. Embrace the variety and explore the delightful world of fruit spreads.

Check out our Strawberry Conserve for a great example of a premium preserve.

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