Have you ever wondered what makes “Extra Jam” so extra? No, it’s not a marketing gimmick—there’s some serious jam science and legislation behind it! Let’s dive into the delightful world of Extra Jam, and how we at Boddington’s bring that extra to every jar.
Extra Jam: The Sweet Scoop
First things first, let’s clear up what “Extra Jam” really means. According to UK legislation (The Jam and Similar Products (England) Regulations 2003), Extra Jam is a term reserved for jam that contains a high fruit content. To make it a bit harder to understand, this amount varies for different fruits.
Specifically, for Strawberry Jam to be called a “Jam”, for every 1kg of finished product, it needs to be prepared with no less than 350g of strawberries. Whilst being able to be called as an “Extra Jam” it needs to be prepared with at least 450g of strawberries per kg of finished product. Whereas a Blackcurrant jam only needs to be prepared with 250g per kg and a Blackcurrant Extra Jam requires 350g per kg, but most fruits are the same values as the Strawberry mentioned above.
Long story short, Extra Jam means more fruit and more flavour – Yum!
Boddington’s Extra Jam Jams
Now that we’ve got the technical bit covered, let’s talk about Boddington’s, where “extra” isn’t just a word; it’s a promise. Our jam-making chef Jeff (also known as J.A.M) at Boddington’s is very passionate about packing the most fruit into every spoonful of our preserves. Hence our Extra is 80g of fruit in 100g of jam, so you really are getting a real jam-packed treat.
Our other Extras
- Quality Check: Extra Jam undergoes rigorous quality control. Each batch is tested to ensure it meets our high standards.
- Shelf Life: Extra Jam has a naturally long shelf life thanks to its sugar content; a traditional preserving method. But let’s be honest, it’s so delicious it probably won’t last long in your pantry.
Confused by the fact that we call out Extra Jam a “Conserve”? Check out our post here that helps clear this up.
The Flavour Parade
Boddington’s Extra Jam comes in a variety of flavours, each more delectable than the last. Here are some of the crowd favourites:
- Strawberry Extra Jam: Prepared with a whopping 80g of fruit per 100g, every jar is packed with juicy strawberries.
- Blackberry Extra Jam: Prepared with a robust 85g fruit per 100g, this jam delivers a deep, intense berry flavour.
- Raspberry Extra Jam: This flavour boasts a generous 65g fruit per 100g, bringing you the perfect balance of tart and sweet in every bite.
Whether you’re spreading it on toast, dolloping it on scones, or sneaking a spoonful straight from the jar (we don’t judge), Boddington’s Extra Jam delivers a burst of fruitiness that’s sure to make your taste buds dance. Remember the “extra” in Extra Jam is all about that luscious, fruity goodness. And you know you’re getting the best of the best with Boddington’s.
Happy spreading, jam fans! 🍓🍇🍑
